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The information below reflects the type of analytics available for each subject area. Call us at 609-896-1996 to request sample tables and cost information.

SUBJECT: ATTENDANCE ANALYTICS, TV AUDIENCE ANALYTICS, STREAMING AUDIENCE ANALYTICS; BEGINNING IN 2016: ESPORT ANALYTICS

For fans who attended (or viewed) at least one game/event:

  • Total number attending (or viewed) at least once;
  • Demographics (Age, Gender, Income, Geographic Region);
  • How many fans used Online Devices (Computer, Smartphone, Tablet) while attending (or viewing)?
  • If used online device while attending (or viewed), specific uses, such as visited social media sites (which ones), viewed replays, checked scores of other games, took pictures, etc.;
  • Team-by-Team attendance (five major leagues)
SUBJECT: BRAND SHARE-OF-MARKET ANALYTICS (beg. 2015)

Brand preferences, shown as a percentage of fans using the brand most often, for leading brands in the following consumer product categories: Airlines, Automobiles/Trucks, Automobile/Truck Insurance, Basketball Shoes, Brokerage Firms, Car Rental Agencies, Cell Phones, Cell Phone Services, Credit Cards, Cross-Training Shoes, Energy Drinks, Running Shoes, Soft Drinks, Sports Drinks, Tablet Computers (Fast Foods and Personal Banking coming in 2016).

SUBJECT: COLLEGE SPORTS ANALYTICS
  • Team-by-Team Revenues (NCAA Div I) separately for all sports, basketball and football
  • Team-by-Team Attendance (NCAA Div I) separately for basketball and football
  • Total Revenues/Expenses for all College Divisions for all sports, in total and by Division
  • Total Revenues for Power Five Conferences, other leading conferences
SUBJECT: FANTASY ANALYTICS

Separately for season-long players, short-term (daily) players:

  • Total number of players
  • Demographics of players (Age, Gender, HH Income, Geographic Region)
  • Among all fans, what percentage plays
  • Among fans who attend games frequently, what percentage plays
  • Among fans who view games frequently on TV, what percentage plays
  • Among fans who streamed at least one game online what percentage plays
  • Sponsorship Influence Index among all players
  • Top ten websites played most often
SUBJECT: LOGO APPAREL ANALYTICS
  • Total number of purchasers
  • Among all purchasers: Percentage spent less than $50, percentage spent $50 or more
  • Demographics of purchasers (Age, Gender, HH Income, Geographic Region)
  • Total Expenditures
  • Retail Outlets where purchased (separately for expenditures and buyers)
  • Percentage purchased online vs. percentage purchased in-store
SUBJECT: SOCIAL MEDIA ANALYTICS

Separately for Facebook and Twitter followers: Total number following

  • Followers as percentage of all fans
  • Number of followers by frequency of following (daily, 4-6 times/wk., 1-3 times/wk., less than once/week)
  • Demographics of followers (Age, Gender, HH Income, Geographic Region)
  • Total expenditures by followers for logo apparel
  • Separately for seven social media sites: (Facebook, Google+, Instagram, Pinterest, Snapchat beg. In 2016, Tumblr, Twitter, YouTube): Percentage using for any sports-related purpose

SUBJECT: SPONSORSHIP INFLUENCE ANALYTICS
  • Among all fans: How influential is sports sponsorship in influencing fans to purchase a sponsor’s product, ranked on a five-point scale: Percentage saying Extremely Influential, Very Influential, Moderately Influential, Slightly Influential, Not at all Influential?
  • The Sponsorship Influence Index is created for wide range of demographic and media market segments. The Index reflects the relationship between the percentage of all fans who respond “Extremely” or “Very” compared with the percentage of fans in specific market segments who respond “Extremely” or “Very.”
SUBJECT: SPORTS EQUIPMENT/ATHLETIC FOOTWEAR ANALYTICS
  • Total number purchasing
  • Total expenditures
  • Percentage of expenditures by demographic segments (Age, Gender, HH Income, Geographic Region)
  • Percentage of buyers and expenditures by outlet type (distribution channels, including online)
  • Percentage of buyers by price point (for selected products)
  • Percentage of buyers, by brand (for selected products)

SUBJECT: PARTICIPATION ANALYTICS
  • Total number participating
  • Total number participating frequently
  • Percentage of participants by demographic segment (Male Age, Female Age, Total Age, Gender, HH Income, Geographic Region, Market Size)