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New for 2016: Brand Share Index

Covering over 90 leading brands (see list below) and 13 major sport categories, Brand Share Index reports reflect the relationship between a brand’s market share among all fans in a sport category compared with the brand’s share within selected market segments. For example, if a brand’s share of all fans is 15.0% and it’s share among millennials (fans ages 18-34) is 20.0%, then the Brand Share Index is 133 (20 divided by 15).

Brand Share Index reports are offered as a premium service exclusively to annual SBRnet subscribers for an additional one-time fee. 


SBRnet's Brand Share Index Analytics:

Here are the specific market segments for which a Brand Share Index is reported:
 
DEMOGRAPHICS By Age Group, Gender, Annual HH Income, Geographic Region
TV VIEWERSHIP By Frequency of Viewing
ONLINE VIEWERSHIP By Frequency of Viewing, and by Type of Device Used for Viewing (Smartphone, Tablet, Computer)
ATTENDANCE By Frequency of Attending
SOCIAL MEDIA Total Facebook Viewers, Daily Facebook Viewers, Total Twitter Users, Daily Twitter Users, Total YouTube Users, Total Google+ Users, Total Instagram Users, Total Pinterest Users, Total Tumblr Users, Total Snapchat Users (2016)
SPONSORSHIP - INFLUENCE INDEX By Fans Indicating They Are Influenced by Sport Sponsors vs. Fans Indicating They Are Not Interested
FANTASY SPORTS
INVOVLEMENT
By Total Fans Involved, Season-Long Players, Short Term/Daily Players, Use FanDuel vs. DraftKings
LOGO APPAREL By Total Buyers, By Amount Spent
BY FAVORITE TEAM Most Popular Teams in NFL, NBA, MLB, NHL, College Football Teams, College Football Power 5 Conference

Featured Brands:

AIRLINES-DOMESTIC
American
Delta
Jet Blue
Southwest
Spirit
United
US Airways
 
AUTOMOBILE INSURANCE
AAA
Allstate
Farmers
GEICO
Hartford
Liberty
Nationwide
Progressive
State Farm
Travelers
USAA
 
AUTOMOBILES/TRUCKS
Buick
Chevrolet
Dodge
Ford
GMC
Honda
Hyundai
Jeep
Kia
Nissan
Toyota
 
BASKETBALL SHOES
Adidas
Converse
Jordan
New Balance
Nike
Reebok
 
BROKERAGE SERVICES
Charles Schwab
E*Trade
Edward Jones
Fidelity
Merrill Lynch
Morgan Stanley
Raymond James
Scottrade
TD Ameritrade
USAA Brokerage
Wells Fargo
CAR RENTAL AGENCIES
Alamo
Avis
Budget
Dollar
Enterprise
Hertz
National
 
CELL PHONE SERVICES
AT&T
MetroPCS
Sprint
Straight Talk
T-Mobile
TracFone
Verizon
Virgin Mobile

CELL PHONES
Apple
HTC
LG
Motorola
Nokia
Samsung
 
CREDIT CARDS
American Express
Discover
Mastercard
Visa
 
CROSS-TRAINING SHOES
Adidas
Asics Tiger
New Balance
Nike
Reebok
Skechers
 
ENERGY DRINKS
5-Hour Energy
Kickstart
Monster Energy
Red Bull
Rockstar
Starbucks
RUNNING SHOES
Adidas
Asics Tiger
Brooks
New Balance
Nike
Puma
Reebok
Saucony
Skechers
 
SOFT DRINKS
Coca-Cola
Coke Zero
Diet Coke
Diet Pepsi
Dr. Pepper
Mountain Dew
Pepsi
Sprite
 
SPORT DRINKS
G2
Gatorade
POWERADE
Vitamin Water
 
TABLET COMPUTERS
Amazon
Apple
Asus
Dell
Microsoft
Samsun


Sample Brand Share Index Report for Hyundai Among Online Game Viewers Who Are NBA Fans)

Brand of Auto Driven Most Often Total Online Viewers View 2+
Times Online
Total Mobile Viewership Smart Phone Viewership Tablet
Viewership
Computer Viewership
Hyundai 90 88 124 146 104 62

As indicated above, Hyundai drivers who use mobile devices to view games have an above-average Brand Share Index, whereas Hyundai drivers who view games on a computer have a below-average Brand Share Index.