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Sports Fan Market: Survey Methodology

Sports Fan Market is a statistical study of 16 sports attended or viewed from October to September each year. The consumer survey was conducted online in October among a representative panel of U.S. consumers age 13 or older. A total of 73,693 panel members were sent an email invitation with a link to complete the survey.

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The Sporting Goods Market (Products): Survey Metholdology

This report presents projections of consumer purchases from an online survey conducted in each February among a representative panel of over 55,000 households.All products are based on purchases during the calendar year (January-December). Projections of sales were based on 118.7 million households.

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Participation: Survey Metholdology

A. Sampling

For "Sports Participation in 2010: Series I," an online panel of more than 41,000 households maintained by TNS was used. The panel is balanced on characteristics determined to be key indicators of general purchase behavior, including household size and composition, household income, age of household head, region and market size

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College/High School Sports: Survey Metholdology

Statistics relating to college sports are based on data from the NCAA or from the Equity in Athletics database from the U.S. Department of Education/Equity in Athletics website. High school statistics are based on data from the National Federation of State High School Association.

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