DEMOGRAPHICS |
By Age Group, Gender, Annual HH Income, Geographic Region |
TV VIEWERSHIP |
By Frequency of Viewing |
ONLINE VIEWERSHIP |
By Frequency of Viewing, and by Type of Device Used for Viewing (Smartphone, Tablet, Computer) |
ATTENDANCE |
By Frequency of Attending |
SOCIAL MEDIA |
Total Facebook Viewers, Daily Facebook Viewers, Total Twitter Users, Daily Twitter Users, Total YouTube Users, Total Google+ Users, Total Instagram Users, Total Pinterest Users, Total Tumblr Users, Total Snapchat Users (2016) |
SPONSORSHIP - INFLUENCE INDEX |
By Fans Indicating They Are Influenced by Sport Sponsors vs. Fans Indicating They Are Not Interested |
FANTASY SPORTS
INVOVLEMENT |
By Total Fans Involved, Season-Long Players, Short Term/Daily Players, Use FanDuel vs. DraftKings |
LOGO APPAREL |
By Total Buyers, By Amount Spent |
BY FAVORITE TEAM |
Most Popular Teams in NFL, NBA, MLB, NHL, College Football Teams, College Football Power 5 Conference |