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About SBRnet

Sports Business Research Network is a leading provider of sports marketing research in the United States. We offer an all-encompassing perspective on the sports business, drawing upon syndicated and custom proprietary market research, industry reports, and licensed industry articles. SBRnet is the ultimate platform if you’re looking for research on sports participation, the fan market, and expenditure on sporting goods. Trusted, reliable and easy to access, organizations nationwide rely on SBRnet, including 80% of the top ranked business schools.

SBRnet is lead by Neil Schwartz and Mark Sullivan. Between them, they have over 40 years of experience in the sports business. Neil has spent the bulk of his career working on the data and market analysis side while Mark has been very involved in both the consumer and trade media all related to sport.


Neil Schwartz

Neil Schwartz has more than two decades of marketing & consumer research experience in the sports, fitness and active lifestyle categories. He has worked for SportScan from SportsOneSource in addition to heading the research team at the Sports & Fitness Industry Assoc. (SFIA) Neil has been a featured speaker at many industry conferences and events. He is also well respected for his work with leading financial and investment firms and top brands in the sports footwear and apparel field. Neil is the currently the President of TGP Insights. Neil is the Co-Host of the Run Matters Podcast powered by Skechers Performance. To reach Neil: neil@sbrnet.com.

Mark Sullivan

Mark Sullivan is a former editor and publisher in sports business and one of the founders of The Running Event, the largest B2B conference and trade show in the world. He sold The Running Event in 2018 and now runs a consulting business whose clients include several global companies in the active lifestyle business. Mark is the Co-Host of the Run Matters Podcast powered by Skechers Performance. To reach Mark: mark@sbrnet.com.